| Market
trading is the oldest type of commercial distribution
that exists throughout the countries in the European Union
and indeed worldwide.
First there were markets and from them villages and
cities developed. Markets have played a major role in
Irish life for many centuries particularly in rural
areas.
They have provided not only regular periodic locations
for the sale of livestock, agricultural products, textiles,
food products, groceries and other necessities at a
time when shops were scarce, maybe too far away or in
some cases non-existing, but also provided a major social
function in peoples lives.
Throughout history the market has been perceived as
a place for bargain hunters and today for many this
is still the case. However we are living in an era where
people are more interested in quality goods and as most
market traders are aware of this they are increasingly
catering for this consumer.
Markets
generate specific benefits for the community:
Markets
bring - often locally produced - goods, close to inhabited
areas, which is particularly important for older people.
Because of its flexibility and
concentration in terms of time and space, a market can
bring a variety of products to the people that cannot
be provided on a permanent basis in nearby shops.
In addition to encouraging competition
and helping to regulate prices, markets can easily meet
local demand.
By their
social function markets help to create a sense of security
among the public.
In our now multicultural society the social atmosphere
generated by markets can help our newer ethnic groups
integrate easier - not only by working in the markets
but also by shopping and mingling.
With the new ethnic communities
bringing their culture and goods to the markets they
are becoming a more interesting place to visit. You
can shop in a friendly atmosphere where young and old
integrate, where different communities integrate, where
you can enjoy the crack watching people bartering, or
just relax with your cup of coffee.
There are a lot of different types of markets to visit
nowadays - antique markets, food markets, arts and craft
markets, farmers markets and of course general markets
where the diversity of goods for sale is never-ending.
So if it's shopping, relaxation,
browsing, bargain hunting or just a good day out in
a friendly atmosphere then the market is the place to
go.
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